NEWS

MUSIC AS A TOOL OF MEDIATION, IDENTITY AND EXPERIENCE IN CULTURAL INSTITUTIONS

Cultural institutions usually work very well on many layers of discourse: the visual, the historical context, the narrative aligned with the conceptual, the architecture of[…]

FROM DJS TO MUSIC CURATORS: THE NEW CREATIVE PROFESSION

For a long time, the figure of the DJ occupied a very particular place in music culture: selector, tastemaker, performer, mediator between records and dancers,[…]

HOW MUSIC INFLUENCES EMOTION AND MEMORY

Music has a peculiar power that most people recognize long before they can explain it. A few notes can shift the mood of a room,[…]

DESIGNING SOUND ECOSYSTEMS FOR BRANDS

For a long time, most brands treated sound as a secondary layer of communication. It appeared at the end of the process: a track for[…]

HAVE YOU EVER THOUGHT ABOUT YOUR MUSICAL IDENTITY?

Have you ever thought about your musical identity? If your answer is NO, it is common. If the answer is yes, we would ask you[…]

MUSEEC x PRIMAVERA PRO

We are very happy to annunce that we’ve been selected by Primavera Sound’s Pro conference to participate in the Ideas Showroom.  Primavera Pro connects emerging projects[…]

HOW A PUBLIC ADMINISTRATION CAN USE MUSIC TO BUILD CONNECTION, IDENTITY AND COLLECTIVE VALUE

Public administrations often work with very visible tools: urban planning, programming, communication, public space design, heritage, tourism, youth, culture: the city brand. But there is[…]

HOW MUSIC CHANGES THE PERCEPTION OF A SPACE

You can have a beautiful hotel, a restaurant with impeccable interior design, a perfectly designed store or a spa with an extremely delicate architecture. You[…]

SOUND IS THE NEW VISUAL

Some brands invest months in defining their visual universe. Colours, typefaces, materials, tone of voice, photography, spatial design, motion, campaigns, concept. Everything is very good.[…]

7 MISTAKES BRANDS MAKE WITH MUSIC

Almost everybody likes music, right? It is something universal. Some like one genre, others several. There are people who associate it with their cultural tradition[…]